RUK-SHUK™ News

RUK-SHUK™ – The Game of Rock Balancing Named To “2006 Latest & Greatest Toy List” by Neighborhood Toy Stores of Canada Association

TORONTO, November 16, 2006 – RUK-SHUK™ – The Game of Rock Balancing has been named by The Neighborhood Toy Stores of Canada to its “2006 Latest & Greatest Toys” list.

Neighborhood Toy Stores of Canada is a network of independent specialty toy storeowners, toy manufacturers and sales agents located throughout Canada . The Neighborhood Toy Stores of Canada “Latest & Greatest Toys” list is published in an annual catalogue and selected by a member voting process.

Designed and made in Canada, RUK-SHUK™ - The Game of Rock Balancing is a brand new concept in board games combining elements of point-scoring strategy, skill and luck in a fun, easy-to-learn, all-ages game.

Players race against the clock to build different RUK-SHUK™ rock formations by balancing game rocks. If a formation topples, it must be rebuilt quickly before time runs out. Regular and bonus points are scored for each rock balanced at the end of the time limit. The player with the highest score wins. Game formations are named after real and famous natural rock formations around the planet.

Malcolm Bisiker, creator of RUK-SHUK™, says, “Being voted to The Neighborhood Toy Stores of Canada ‘Latest & Greatest Toys’ list shows that the independent toy stores of Canada have really embraced RUK-SHUK™ and believe it makes it an ideal gift for kids and teenagers in the upcoming holiday season. We are grateful for their support.”

Launched in early summer 2006, RUK-SHUK™ took just weeks to gain a strong foothold in its home Canadian market achieving national store coverage with very strong summer and fall sales.

The allure of RUK-SHUK™ is in its deceptively challenging activity, and with thousands of different possible rock and point combinations, RUK-SHUK™ provides hours of fun entertainment value. RUK-SHUK™ also offers strong educational elements such as counting and math, geographical awareness, dexterity/manipulative development and basic strategic thinking.

About Us
RUK-SHUK™ was conceived in 1998 in a cafe in London, England, where Mr. Bisiker, a Toronto native, watched as a group of friends nearby attempted to stack sugar-cubes. He wondered what was so addictive about the balancing act, tried it himself and was instantly hooked. RUK-SHUK™ was born.

In January 2006, Mr. Bisiker, a CFA Charterholder (Chartered Financial Analyst), had a near-death experience in a British Columbia avalanche which served as a pressing reminder that “life is short”. Consequently, he chose to take a break from his work as an analyst to launch a version of the balancing game that had captured his imagination all of those years ago.

RUK-SHUK™ - The Game of Rock Balancing is now available in toy, game and gift stores across Canada and online at www.rukshuk.com. Made in Canada , production is now running full time to keep up with overwhelmingly strong demand in the product’s initial markets. The company recently signed its first major U.S. distribution agreement and, in keeping with its global theme, has plans to spread the game to all corners of the planet.

For more information visit www.rukshuk.com to hear more about RUK-SHUK™ - The Game of Rock Balancing, or try it yourself:

Malcolm Bisiker
Zabazoo Corporation
Email: marketing@rukshuk.com
Ph: (416) 899-4606