RUK-SHUK™ News

RUK-SHUK™ – “The Game of Rock Balancing” Named To “2006 Latest & Greatest Toy List” by Today’s Parent Magazine

TORONTO, November 14, 2006 – RUK-SHUK™ – The Game of Rock Balancing has been named by Today’s Parent Magazine to its “2006 Latest & Greatest Toys” list.

Today’s Parent Magazine is Canada ’s leading magazine for parents and received the prestigious “Magazine of the Year” award from the Canadian Society of Magazine Editors in 2006. The Today’s Parent “Latest & Greatest Toy” list is compiled annually to assist parents in their holiday gift selection process.

Designed and made in Canada, RUK-SHUK™ - The Game of Rock Balancing is a brand new concept in board games combining elements of point-scoring strategy, skill and luck in a fun, easy-to-learn, all-ages game.

Players race against the clock to build different RUK-SHUK™ rock formations by balancing game rocks. If a formation topples, it must be rebuilt quickly before time runs out. Regular and bonus points are scored for each rock balanced at the end of the time limit. The player with the highest score wins. Game formations are named after real and famous natural rock formations around the planet.

Malcolm Bisiker, creator of RUK-SHUK™, says, “The Today’s Parent Magazine ‘Latest & Greatest Toys’ list is an endorsement to which every toy & game manufacturer should aspire. RUK-SHUK™ provides edge-of-the-seat fun as well as strong educational properties making it an ideal gift for kids and teenagers in the upcoming holiday season.”

Launched in early summer 2006, RUK-SHUK™ took just weeks to gain a strong foothold in its home Canadian market achieving national store coverage with very strong summer and fall sales.

The rapidly growing popularity of RUK-SHUK™ may be due to the ‘addictive’ nature of its deceptively challenging activity, namely balancing rocks. With thousands of different possible rock and point combinations, RUK-SHUK™ provides hours of entertainment value.

RUK-SHUK™ - The Game of Rock Balancing is available in toy, game and gift stores across Canada and online at www.rukshuk.com.

For more information please visit www.rukshuk.com or contact:

About Us
RUK-SHUK™ was conceived in 1998 in a cafe in London, England, where Mr. Bisiker, a Toronto native, watched as a group of friends nearby attempted to stack sugar-cubes. He wondered what was so addictive about the balancing act, tried it himself and was instantly hooked. RUK-SHUK™ was born.

In January 2006, Mr. Bisiker, a CFA Charterholder (Chartered Financial Analyst), had a near-death experience in a British Columbia avalanche which served as a pressing reminder that “life is short”. Consequently, he chose to take a break from his work as an analyst to launch a version of the balancing game that had captured his imagination all of those years ago.

RUK-SHUK™ - The Game of Rock Balancing is now available in toy, game and gift stores across Canada and online at www.rukshuk.com. Made in Canada, production is now running full time to keep up with overwhelmingly strong demand in the product’s initial markets. The company recently signed its first major U.S. distribution agreement and, in keeping with its global theme, has plans to spread the game to all corners of the planet.

For more information visit www.rukshuk.com. To hear more about RUK-SHUK™ - The Game of Rock Balancing, or try it yourself:

Malcolm Bisiker
Zabazoo Corporation
Email: marketing@rukshuk.com
Ph: (416) 899-4606